Samet Gülel
Acun Medya Global
Leading retail and exhibition design projects for Arçelik and Beko across Türkiye. Responsible for concept development, technical drawings, and on-site coordination. Focused on improving design processes for efficiency and cross-department collaboration.
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We are responsible of generating retail design guidelines, designing new product and experience stands for our Arçelik, Beko, Altus, Grundig, and Dawlance and Singer brands.
Responsibility Areas
Store Design
Designing all flagship+ flagship, omni (concept+) stores for all brands; Arçelik, Beko, Grundig, Singer Dawlance
New Stands
Designing new stands for hero products and experience areas
Store Improvements
Improvement of existing stores based on specific needs
Other Projects
Executing new projects in line with our brand collaborations
Fair & Exhibition Design
Designing stands and booths for national fairs and exhibitions
Showrooms & Events
Design and implementation of projects for Arçelik and Beko
Survivor
Concept & Initial Design
Based on the empty track area defined by the project leads, our team develops either enhancements to the previous year’s games or entirely new challenges. Initial designs are created to establish the flow and mechanics of each obstacle or game.
Mentor Review & Revision
All designs are reviewed under the guidance of experienced mentors who have extensive expertise in Survivor-style reality shows. Necessary revisions are made until the designs meet project standards and receive approval.
Implementation Drawings
Approved designs are transformed into detailed implementation drawings, illustrating all technical and visual elements. These drawings are presented in end-of-day meetings to the production teams to ensure full understanding before fabrication begins.
Fabrication & On-Site Supervision
The production team starts building the approved games according to the scheduled workflow. On-site supervision ensures accuracy and may require overlay drawings (superposed sketches) for complex elements to confirm fidelity to the original design.
International Filming Coordination
Once installed, the games are filmed sequentially by different countries using the same format. Each country may request minor modifications to the track. Filming schedules are coordinated accordingly to accommodate these adjustments.
Dismantling & Next Cycle
After all countries have completed filming on a particular game, the track is dismantled, and the design process begins anew for the next challenge. On average, each game takes 1 week from design to installation and 1 week for international filming and dismantling, creating a continuous 2-week cycle.
Big Stores
Small Stores
Render
Fair & Exhibition Design
Brief
The brief comes from the team responsible for the event.
Concept
The concept design is prepared according to the Marcom brief for the execution of the project. This ensures that the creative vision aligns with marketing objectives and technical feasibility. The design incorporates key messaging, target audience insights, and brand guidelines, while also considering logistical aspects like timelines, budget, and resources needed for successful implementation.
Photo
Approval
The project is submitted for team approval.
Layout Plan
Layout plan and concept design phase is being completed due to the final product list and the brief.
(Technical specifications and technical drawings are provided by the relevant business unit.)
Implementation
Implementation Project and tender package is being prepared.
Tender
Tendering processes and manufacturer selection is managed by our team with the support of ZER.
Supervision
Field inspections are conducted, and the compliance of productions with the project is ensured.
New Stands
Brief
New stand designs are being updated due to the Marketing Communication Plans shared annually by the MarCom team in Q1.
Concept
The concept design is prepared according to the Marcom brief and aligned with the implementation team for the execution of the project. This ensures that the creative vision aligns with marketing objectives and technical feasibility. The design incorporates key messaging, target audience insights, and brand guidelines, while also considering logistical aspects like timelines, budget, and resources needed for successful implementation.
Approval
The project is submitted for team approval.
Implementation
Construction drawings and tendering docuöments are being prepared.
Supervision
Field inspections are conducted, and the compliance of productions with the project is ensured.
Setup
Setup and creation of necessary alternative solutions on site.
Render
Photo
Render
Drawing
Other Projects
Brief
The brief comes from the team responsible for the event.
Concept
The concept design is prepared according to the Marcom brief for the execution of the project. This ensures that the creative vision aligns with marketing objectives and technical feasibility. The design incorporates key messaging, target audience insights, and brand guidelines, while also considering logistical aspects like timelines, budget, and resources needed for successful implementation.
Approval
The project is submitted for team approval.
Layout Plan
Layout plan and concept design phase is being completed due to the final product list and the brief.
(Technical specifications and technical drawings are provided by the relevant business unit.)
Photo
Implementation
Implementation Project and tender package is being prepared.
Tender
Tendering processes and manufacturer selection is managed by our team with the support of ZER.
Supervision
Field inspections are conducted, and the compliance of productions with the project is ensured.
