Samet Gülel
Arçelik & Beko
Leading retail and exhibition design projects for Arçelik and Beko across Türkiye. Responsible for concept development, technical drawings, and on-site coordination. Focused on improving design processes for efficiency and cross-department collaboration.
We are responsible of generating retail design guidelines, designing new product and experience stands for our Arçelik, Beko, Altus, Grundig, and Dawlance and Singer brands.
+ 171 Arçelik Stores
+153 Beko Stores
Responsibility Areas
Store Design
Designing all flagship+ flagship, omni (concept+) stores for all brands; Arçelik, Beko, Grundig, Singer Dawlance
New Stands
Designing new stands for hero products and experience areas
Store Improvements
Improvement of existing stores based on specific needs
Other Projects
Executing new projects in line with our brand collaborations
Fair & Exhibition Design
Designing stands and booths for national fairs and exhibitions
Showrooms & Events
Design and implementation of projects for Arçelik and Beko
Store Design / Improvements
Exploration / Site Visits
Site visits are conducted to gather firsthand insights, where the dealer's requests and needs are actively listened to. This engagement fosters a collaborative environment, allowing for a deeper understanding of their unique challenges and aspirations.
Layout Plan
The layout plan is prepared and shared with both the dealer and the sales team for their review and feedback.
Layout Revisions
Revisions to the layout plan are made based on the feedback received.
Approval
Written approval is obtained from both the sales team and the dealer, after which the approved project is transferred to the planogram team.
3D + Facade
The facade project and three-dimensional (3D) visual presentation are prepared.
Implementation Project Delivery
1.Layout Plan
2.Partition Plan
3.Floor Plan
4.Ceiling (RCP) / Lighting Plan
5.Electrical Plan
6.Sections and Elevations
Supervision
Field inspections are conducted, and the compliance of productions with the project is ensured.
Opening
Big Stores
Small Stores
Render
Fair & Exhibition Design
Brief
The brief comes from the team responsible for the event.
Concept
The concept design is prepared according to the Marcom brief for the execution of the project. This ensures that the creative vision aligns with marketing objectives and technical feasibility. The design incorporates key messaging, target audience insights, and brand guidelines, while also considering logistical aspects like timelines, budget, and resources needed for successful implementation.
Photo
Approval
The project is submitted for team approval.
Layout Plan
Layout plan and concept design phase is being completed due to the final product list and the brief.
(Technical specifications and technical drawings are provided by the relevant business unit.)
Implementation
Implementation Project and tender package is being prepared.
Tender
Tendering processes and manufacturer selection is managed by our team with the support of ZER.
Supervision
Field inspections are conducted, and the compliance of productions with the project is ensured.
New Stands
Brief
New stand designs are being updated due to the Marketing Communication Plans shared annually by the MarCom team in Q1.
Concept
The concept design is prepared according to the Marcom brief and aligned with the implementation team for the execution of the project. This ensures that the creative vision aligns with marketing objectives and technical feasibility. The design incorporates key messaging, target audience insights, and brand guidelines, while also considering logistical aspects like timelines, budget, and resources needed for successful implementation.
Approval
The project is submitted for team approval.
Implementation
Construction drawings and tendering docuöments are being prepared.
Supervision
Field inspections are conducted, and the compliance of productions with the project is ensured.
Setup
Setup and creation of necessary alternative solutions on site.
Render
Photo
Render
Drawing
Other Projects
Brief
The brief comes from the team responsible for the event.
Concept
The concept design is prepared according to the Marcom brief for the execution of the project. This ensures that the creative vision aligns with marketing objectives and technical feasibility. The design incorporates key messaging, target audience insights, and brand guidelines, while also considering logistical aspects like timelines, budget, and resources needed for successful implementation.
Approval
The project is submitted for team approval.
Layout Plan
Layout plan and concept design phase is being completed due to the final product list and the brief.
(Technical specifications and technical drawings are provided by the relevant business unit.)
Photo
Implementation
Implementation Project and tender package is being prepared.
Tender
Tendering processes and manufacturer selection is managed by our team with the support of ZER.
Supervision
Field inspections are conducted, and the compliance of productions with the project is ensured.
